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,Richmond, The American International University in London
Published 2022
Description
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy.…
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Author
Nick Wilkinson,Richmond, The American International University in London
Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.
Author Q&A with Professor Nick Wilkinson
Professor Nick Wilkinson, the author of Managerial Economics , took some time to answer our questions about inspiration, the digital revolution, and the rewards of teaching.