Principles of Behavioral Economics Microeconomics and Human Behavior

Key features

• Brings students to the cutting edge of modern research where some of the most important and unresolved challenges lie. But it does so at a level that is appropriate for the undergraduate degree. There is no book at this level that exposits the range of frontier challenging material covered in the book
• Examines the empirical evidence that tests existing economic theories
• Provides evidence that people use a range of alternative methods to make decisions that are based on using simple rules of thumb, or heuristics, that sometimes lead to biases in decisions but economize on scarce cognitive resources
• Provides the relevant evidence using several kinds of data: Observational data, lab data, survey data, and neuroeconomic data