Even though it has become clear to me what is to be gained from building an African-centred psychology, it bears repeating: it is curious that a great many psychologists in Africa have not fully recognised the need to do so. Could I be wrong, and there is nothing to be gained from freeing ourselves from the domination of Euroamerican psychology in Africa? If there is a world to be gained from disalienation, from psychological freedom from colonial, white, Euroamerican-centralising psychology, what to make of this curious state of affairs in which many of us have got lost? How else can we explain a situation in which people seem satisfied with their own alienation?