The notion of identity plays a central role in contemporary culture, both as the core of individualism and as the proclaimed principle of nationalist populist movements – and thus also of Brexit ideology. To have a national identity implies being different from other persons, groups, nations and, in Brexitspeak, the EU. This means that Brexitism is not just a British phenomenon, but part of the wave of national populism that has swept across Europe and the Americas. This chapter includes a survey of European identitarian movements and of the far-right writers whose ideas were in tune with them. It was immigrants that were made into a threatening ‘other’ in the pro-Brexit campaigns, and the EU was blamed for increased immigration. While other factors, such as economic deprivations, levels of immigration in particular locations are part of the story, it can be argued, as this book does, that it was demagoguery targeting immigrants – loudly amplified by the popular press – that sufficiently persuaded voters to vote Leave.