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174 - The Commodified Bard: Shakespeare, Advertising, and Market Culture

from Part XVIII - Shakespeare and Popular Culture

Published online by Cambridge University Press:  17 August 2019

By
Jean I. Marsden
Edited by
Bruce R. Smith
Edited in association with
Katherine Rowe
With
Ton Hoenselaars ,
Akiko Kusunoki ,
Andrew Murphy  and
Aimara da Cunha Resende
Bruce R. Smith
Affiliation:
University of Southern California
Katherine Rowe
Affiliation:
Smith College, Massachusetts
Ton Hoenselaars
Affiliation:
Universiteit Utrecht, The Netherlands
Akiko Kusunoki
Affiliation:
Tokyo Woman’s Christian University, Japan
Andrew Murphy
Affiliation:
Trinity College Dublin
Aimara da Cunha Resende
Affiliation:
Universidade Federal de Minas Gerais, Brazil
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Keywords

Boydell, JohnBritishnessChandos portraitclass consciousnesscolor lithographyconventioncultural capitalcultural valuefilmGarrick, Davidgeniusglobal marketsimageInternetmarketplaceprintradioShakespeare as brandShakespeare as cultural valueShakespeare GalleryShakespearean iconographysouvenirsStratford JubileetelevisionTonson, JacobvalueWeb siteyouth culture
Type
Chapter
Information
The Cambridge Guide to the Worlds of Shakespeare , pp. 1305 - 1311
Publisher: Cambridge University Press
Print publication year: 2016

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References

Sources cited

This American Life. “Crafts, Commerce, and Cartoons” image gallery. http://www.shakespeareinamericanlife.org/identity/bard/crafts.cfm. Accessed 2 June 2013.Google Scholar
Boydell, John. A Catalogue of the Pictures in the Shakspeare Gallery, Pall-Mall. London: 1789.Google Scholar
Cornhill Magazine ns 59.351 (March 1889).Google Scholar
Mayhew, Henry. Letter XVII. Labour and the Poor series. The Morning Chronicle (London), 1849–50.Google Scholar
[Repton, Humphry]. The Bee; or a Companion to the Shakespeare Gallery: Containing a Catalogue-Raisonné of all the Pictures; with Comments, Illustrations, and Remarks. London: [1789?].Google Scholar
Yates, Edmund. The Business of Pleasure. New York: Routledge, 1879.Google Scholar

Further reading

Hodgdon, Barbara. The Shakespeare Trade: Performances and Appropriations. Philadelphia: U of Pennsylvania P, 1998.Google Scholar
Holderness, Graham, and Loughrey, Bryan. “Shakespearean Features.” The Appropriation of Shakespeare: Post-Renaissance Reconstructions of the Works and the Myth. Ed. Marsden, Jean I.. Hemel Hempstead: Harvester Wheatsheaf, 1991. 183–201.Google Scholar
Lanier, Douglas. Shakespeare and Modern Popular Culture. Oxford: Oxford UP, 2002.CrossRefGoogle Scholar
Vaughn, Virginia Mason. Shakespeare in American Life. Washington: Folger Shakespeare Library, 2007.Google Scholar

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