This chapter examines the state-organized cultural literacy movements of postrevolutionary Cuba and the dynamics of the demands of the collective sphere, along with individuation and standing out. The chapter analyzes the model of the socialist worker-amateur citizen fostered by the revolutionary state, arguing that the figures of the amateur and the “art instructor,” as well as the creation of local casas de cultura [houses of culture], became antidotes to capitalist consumer culture. Along with their positive, diversifying effects, the chapter suggests, there came a deep suspicion toward practitioners of so-called elitist culture, demonstrating how, within this process, the state emerged as both benefactor and punisher.