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13 - Antitrust implications

Published online by Cambridge University Press:  23 September 2009

Louis Phlips
Affiliation:
European University Institute, Florence
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Summary

As shown in chapter 11, recent game theory is able to demonstrate that predatory pricing can be rationalised in an intertemporal profit maximisation approach, when a number of conditions are met. The essential conditions are that the predator be a multimarket firm, otherwise McGee's (1980) objections apply, and that his pricing behaviour can be misinterpreted by an entrant as normal competition. Although the first is easy to recognise in practice, the second implies that identification of predatory behaviour is a fortiori inherently difficult for both the economist and the antitrust authority. Yet, difficult to identify or not, predatory pricing is a real possibility.

Chapter 12 suggests that clearly identified cases of predatory pricing are hard to find. In the vast majority of cases, alleged predation is doubtful predation, which should not come as a surprise given that true predation requires the presence of such doubts. For the very same reason, predatory pricing may be more frequent, in the real world, than is generally thought.

Even if it were in fact rare, antitrust authorities could not simply disregard it. Indeed, to preserve free entry is one of the main objectives of any antitrust policy. When there is room in a market for new entrants (their entry value is positive under normal competition), predation should not be allowed to make this entry value negative and thus to discourage or delay further entry (or, in the limit, force exit). The issue is an essential one.

Type
Chapter
Information
Competition Policy
A Game-Theoretic Perspective
, pp. 230 - 255
Publisher: Cambridge University Press
Print publication year: 1995

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  • Antitrust implications
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.014
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  • Antitrust implications
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.014
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Antitrust implications
  • Louis Phlips, European University Institute, Florence
  • Book: Competition Policy
  • Online publication: 23 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511522055.014
Available formats
×