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Prologue

Published online by Cambridge University Press:  05 April 2014

Chris Jephson
Affiliation:
A. P. Moller-Maersk
Henning Morgen
Affiliation:
A. P. Moller-Maersk
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Summary

Without the container the global village would still be a concept, not a reality, because manufacturing would still be a local process.

C. C. Tung, CEO of Orient Overseas Container Line (OOCL), 1997

A dynamic but challenging industry

For many, 2008 was a good year – even for some in the shipping industry, with growth in both their businesses and profits. But 2008 was a very tough year for Maersk Line.

Three years earlier, Maersk Line had started the acquisition of a major competitor, P&O NedLloyd. Following approval by the authorities in February 2006, integration proceeded quickly and everything was to be in place within six months. Enormous efforts were made by both organisations to merge the numerous offices around the world – Maersk Line alone had 325 offices in 125 countries.

The newly merged organisation had grown to over 30,000 people from the 22,000 originally in Maersk Line. The fleet had expanded similarly, from about 350 container ships to a fleet of over 600, both owned and chartered. Structuring the fleet network, already a challenging task, now became very complex.

Type
Chapter
Information
Creating Global Opportunities
Maersk Line in Containerisation 1973–2013
, pp. 1 - 8
Publisher: Cambridge University Press
Print publication year: 2014

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