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6 - Digital Entrepreneurship and Social Media

from Part II - Digital Business Systems

Published online by Cambridge University Press:  16 December 2021

Vincenzo Morabito
Vincenzo Morabito
Affiliation:
Università Commerciale Luigi Bocconi, Milan
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Summary

Digital entrepreneurship refers to the means or methods of creating fresh and innovative businesses, products or commodities as well as services that are enabled, permitted and provided via the Internet. Social media also refers to the mode by which people interact through the exchange of ideas and information in virtual networks. There are plenty of social media platforms in existence today; amongst the most popular are Facebook, Twitter, YouTube, Instagram and WhatsApp. The use of social media platforms for digital entrepreneurship can create opportunities like working remotely, on-the-go and at any time in the world. This chapter offers an insight into social media, its advantages on digital entrepreneurship as well as the potential future of social media for digital entrepreneurship.

Keywords

digital entrepreneurshipsocial mediaplatformsvirtual networkscase studies
Type
Chapter
Information
Digital Entrepreneurship
Management, Systems and Practice
 , pp. 121 - 134
Publisher: Cambridge University Press
Print publication year: 2022

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