Book contents
- Genre in English Medical Writing, 1500–1820
- Studies in English Language
- Genre in English Medical Writing, 1500–1820
- Copyright page
- Contents
- Figures
- Image Gallery
- Tables
- Notes on Contributors
- Preface
- Acknowledgements
- Chapter 1 Medical Discourse and Sociocultural Contexts 1500–1820
- Chapter 2 John Arderne’s Afterlife in Manuscript and Print
- Chapter 3 John Mirfield’s Gouernayl of Helþe
- Chapter 4 Surgical Handbooks Translated into Low German
- Chapter 5 Tracing the Early Modern John of Burgundy
- Chapter 6 The Plague in Southern Italy in 1815–1816
- Chapter 7 On Excitability
- Chapter 8 Systems and Centos
- Chapter 9 Medical Vocabulary in English Romantic Literature
- Chapter 10 Foreign Ingredients in Early and Late Modern English Recipes
- Chapter 11 Walter Bailey’s (1529–1593) Medical Genres
- Chapter 12 London Bills of Mortality of the Seventeenth Century
- Chapter 13 Advertising Proprietary Medicines in Pamphlets
- Chapter 14 Persuasion in Hungarian Medical Recipes
- Chapter 15 Persuasion in Early Modern English Medical Recipes
- Chapter 16 Richard III
- Chapter 17 Images and Paratexts
- Preface to the Image Gallery
- Image Gallery
- Index
- References
Chapter 14 - Persuasion in Hungarian Medical Recipes
Published online by Cambridge University Press: 13 October 2022
By
Book contents
- Genre in English Medical Writing, 1500–1820
- Studies in English Language
- Genre in English Medical Writing, 1500–1820
- Copyright page
- Contents
- Figures
- Image Gallery
- Tables
- Notes on Contributors
- Preface
- Acknowledgements
- Chapter 1 Medical Discourse and Sociocultural Contexts 1500–1820
- Chapter 2 John Arderne’s Afterlife in Manuscript and Print
- Chapter 3 John Mirfield’s Gouernayl of Helþe
- Chapter 4 Surgical Handbooks Translated into Low German
- Chapter 5 Tracing the Early Modern John of Burgundy
- Chapter 6 The Plague in Southern Italy in 1815–1816
- Chapter 7 On Excitability
- Chapter 8 Systems and Centos
- Chapter 9 Medical Vocabulary in English Romantic Literature
- Chapter 10 Foreign Ingredients in Early and Late Modern English Recipes
- Chapter 11 Walter Bailey’s (1529–1593) Medical Genres
- Chapter 12 London Bills of Mortality of the Seventeenth Century
- Chapter 13 Advertising Proprietary Medicines in Pamphlets
- Chapter 14 Persuasion in Hungarian Medical Recipes
- Chapter 15 Persuasion in Early Modern English Medical Recipes
- Chapter 16 Richard III
- Chapter 17 Images and Paratexts
- Preface to the Image Gallery
- Image Gallery
- Index
- References
Summary
A key element of medieval and early modern medical practice was the creation of a positive attitude in the patient. To this end, a variety of persuasive strategies were employed, which are amply documented in available records of European medical texts, especially recipes. This chapter demonstrates through qualitative software analysis the conceptual categories related to persuasion and positive attitude, with special regard to their usage patterns, frequencies, and typical co-occurrences in the most common genre of sixteenth/seventeenth-century Medical Hungarian, that of medical recipes.
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- Genre in English Medical Writing, 1500–1820Sociocultural Contexts of Production and Use, pp. 231 - 253Publisher: Cambridge University PressPrint publication year: 2022
References
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