Book contents
- Frontmatter
- Contents
- Acknowledgments
- 1 Introduction
- 2 The Perceived Voter Model
- 3 The Policy Roots of Elite Perceptions
- 4 Campaign Perceptions Quantified
- 5 The Perceived Partisan
- 6 The Public Code of Racialized Electioneering
- 7 Persuadable Voters in the Eyes of the Persuaders
- 8 Voters Perceived in Social Networks and Consumer Files
- 9 Conclusion
- Appendices
- Notes
- Bibliography
- Index
Index
Published online by Cambridge University Press: 05 July 2015
Book contents
- Frontmatter
- Contents
- Acknowledgments
- 1 Introduction
- 2 The Perceived Voter Model
- 3 The Policy Roots of Elite Perceptions
- 4 Campaign Perceptions Quantified
- 5 The Perceived Partisan
- 6 The Public Code of Racialized Electioneering
- 7 Persuadable Voters in the Eyes of the Persuaders
- 8 Voters Perceived in Social Networks and Consumer Files
- 9 Conclusion
- Appendices
- Notes
- Bibliography
- Index
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- Hacking the ElectorateHow Campaigns Perceive Voters, pp. 253 - 261Publisher: Cambridge University PressPrint publication year: 2015