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5 - A Cross-Cultural Method in Social and Personality Psychology

The Cultural Imagination

from Part I - Before You Dive In

Published online by Cambridge University Press:  12 December 2024

By
Shigehiro Oishi  and
Ayse K. Uskul
Edited by
Harry T. Reis ,
Tessa West  and
Charles M. Judd
Harry T. Reis
Affiliation:
University of Rochester, New York
Tessa West
Affiliation:
New York University
Charles M. Judd
Affiliation:
University of Colorado Boulder
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Summary

This chapter highlights the utility of cultural imagination, the ability to see human behaviors not just as the result of their dispositions or immediate situations but also as the result of larger cultural contexts. Our cultural imagination, as researchers, evolves as we are increasingly exposed to ideas from different parts of the world, either through collaboration with other researchers or interacting with individuals outside our immediate cultural context. While cross-cultural research has become simpler with the rise of the Internet, there still remain many challenges. This current chapter delineates concrete steps one can take to conduct an informative cross-cultural study, increasing the diversity of databases for generalizable theories of personality and social behaviors.

Keywords

cross-culturalculturediversityuniversalitymeasurementequivalencetranslation
Type
Chapter
Information
Handbook of Research Methods in Social and Personality Psychology , pp. 85 - 112
Publisher: Cambridge University Press
Print publication year: 2024

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