This chapter challenges the question of what people are actually targeting in their language development and use, particularly in multilingual contexts. To account for the full range of language use in contemporary multilingual urban contexts, the notion of target language (TL) needs to be reconsidered. In studies of second language acquisition and language variation, taking TL for granted implies that people agree on what constitutes ‘good’ language, or the standard norm. The TL of language learners and users is, however, more heterogeneous than is often assumed. To gain insight into these issues we need to study speakers’ perceptions of ambient sociolinguistic variation. In this folk linguistic listener study involving 343 upper secondary school students, a range of data types were analysed: attitude scales, variety labelling, and assessments of speakers’ social and linguistic backgrounds. Results point to a considerable divergence in the listeners’ perceptions, in particular with regard to migration-related social dialects. Several listeners labelled these samples as ‘good’ Swedish, possibly suggesting that they do not simply aim at a TL identical with the dominating monolingual norm, but may instead have a less narrow view of the kind of languge they consider appropriate for use in more formal situations.