Book contents
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
8 - It Is Show Time!
Published online by Cambridge University Press: 16 February 2021
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
Summary
The entertainment industry is very heterogeneous, also for the MOP. In this chapter, we present various definitions proposed by different authors with varied academic backgrounds. The truth that they agree on is that entertainment is “that which the people find entertaining,” while leisure is about the actions that suppose freedom and enjoyment. On a global level, the entertainment industry itself has been studied from different sectors, which includes the following categories within the entertainment and media industry: cable or free-to-air television, internet, press, magazines, publishing market, cinema, music, and video games. We present in the chapter different cases in Latin America, obtained from secondary and primary sources such as restaurants because this category is one of those preferred by the MOP since it combines leaving the house, accompanied by family or friends, and enjoying time over a meal. Also other cases such as shopping centers, cinemas, and theme parks. Finally, we present the case of transportation because it is an important factor that impacts not only on entertainment options such as tourism, but also on business opportunities.
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- Innovating for the Middle of the Pyramid in Emerging Countries , pp. 223 - 259Publisher: Cambridge University PressPrint publication year: 2021