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7 - The Shipping Industry in the Future: A Call for a New Model?

Published online by Cambridge University Press:  19 March 2020

Peter Lorange
Affiliation:
IMD
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Summary

In this final chapter, three major themes are emphasized: to develop an overall fleet perspective when it comes to a shipping company; strategy (with support from modern technology); to push toward more “asset-light” strategies, keeping in mind that traditional shipowning is normally rather asset-heavy; to strive for relevant innovations also in the future, by being even closer to key customers, and by proactively taking advantage of technological developments, climatic changes, and technology-driven managerial economic opportunities.

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Publisher: Cambridge University Press
Print publication year: 2020

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