Book contents
- Intellectual Property and the Brain
- Intellectual Property and the Brain
- Copyright page
- Contents
- List of Figures
- Acknowledgments
- Introduction
- Part I The Law and Neuroscience of Creative Activity
- Part II Understanding Audiences for Art and Advertising
- Part III Using Neuroscience to Improve Intellectual Property Law
- Index
Part II - Understanding Audiences for Art and Advertising
Published online by Cambridge University Press: 14 July 2022
- Intellectual Property and the Brain
- Intellectual Property and the Brain
- Copyright page
- Contents
- List of Figures
- Acknowledgments
- Introduction
- Part I The Law and Neuroscience of Creative Activity
- Part II Understanding Audiences for Art and Advertising
- Part III Using Neuroscience to Improve Intellectual Property Law
- Index
Summary
- Type
- Chapter
- Information
- Intellectual Property and the BrainHow Neuroscience Will Reshape Legal Protection for Creations of the Mind, pp. 55 - 124Publisher: Cambridge University PressPrint publication year: 2022