Chapter 12 is the first of two that deal with reactive politeness in intercultural contexts: the issues associated with handling relations when an offence has been perceived or when a disagreement/conflict has occurred or is emerging. The chapter focuses on situations in which one or both parties want to restore relations and considers how cultural factors may influence the process. Normally (although not exclusively), apologies are used to (try to) restore smooth relations. Unfortunately, there has been very little research into apologies from an evaluation perspective, neither prior to an apology (i.e. assessments relating to the behaviour that triggers the potential need for an apology) nor subsequent to an apology (i.e. whether the apology is accepted and smooth relations are restored). The chapter explores the potential impact of culture on the restoration process from three angles: culture and reactive assessments of an offence; culture and the performance of an apology; culture and the effectiveness of the apology.