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15 - MultiMexicans in the Retail Industry

Elektra and Coppel

Published online by Cambridge University Press:  03 December 2018

By
Miguel A. Montoya ,
Maria E. Vázquez  and
Miguel A. López-Lomelí
Edited by
Alvaro Cuervo-Cazurra  and
Miguel A. Montoya
Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara
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Type
Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
 , pp. 418 - 441
Publisher: Cambridge University Press
Print publication year: 2018

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References

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