Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Notes on contributors
- Acknowledgments
- Introduction
- 1 The PIMS project: vision, achievements, and scope of the data
- 2 Putting PIMS into perspective: enduring contributions to strategic questions
- 3 PIMS and COMPUSTAT data: different horses for the same course?
- 4 Order of market entry: empirical results from the PIMS data and future research topics
- 5 Does innovativeness enhance new product success? Insights from a meta-analysis of the evidence
- 6 Marketing costs and prices: an expanded view
- 7 The model by Phillips, Chang, and Buzzell revisited – the effects of unobservable variables
- 8 Causation and components in market share–performance models: the role of identities
- 9 Cargo cult econometrics: specification testing in simultaneous equation marketing models
- 10 PIMS and the market share effect: biased evidence versus fuzzy evidence
- 11 PIMS in the new millennium: how PIMS might be different tomorrow
- Select bibliography
- Author index
- Subject index
List of tables
Published online by Cambridge University Press: 22 September 2009
Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Notes on contributors
- Acknowledgments
- Introduction
- 1 The PIMS project: vision, achievements, and scope of the data
- 2 Putting PIMS into perspective: enduring contributions to strategic questions
- 3 PIMS and COMPUSTAT data: different horses for the same course?
- 4 Order of market entry: empirical results from the PIMS data and future research topics
- 5 Does innovativeness enhance new product success? Insights from a meta-analysis of the evidence
- 6 Marketing costs and prices: an expanded view
- 7 The model by Phillips, Chang, and Buzzell revisited – the effects of unobservable variables
- 8 Causation and components in market share–performance models: the role of identities
- 9 Cargo cult econometrics: specification testing in simultaneous equation marketing models
- 10 PIMS and the market share effect: biased evidence versus fuzzy evidence
- 11 PIMS in the new millennium: how PIMS might be different tomorrow
- Select bibliography
- Author index
- Subject index
- Type
- Chapter
- Information
- The Profit Impact of Marketing Strategy ProjectRetrospect and Prospects, pp. viii - xiPublisher: Cambridge University PressPrint publication year: 2004