Skip to main content Accessibility help
×
Hostname: page-component-586b7cd67f-gb8f7 Total loading time: 0 Render date: 2024-11-24T06:45:36.626Z Has data issue: false hasContentIssue false

Heuristics and biases in equity judgments: A utilitarian approach

Published online by Cambridge University Press:  24 October 2009

Barbara A. Mellers
Affiliation:
University of California, Berkeley
Jonathan Baron
Affiliation:
University of Pennsylvania
Get access

Summary

Human judgments and decisions have been compared to normative models that specify how judgments and decisions should be made. Such comparisons often find discrepancies between people's goals and the decisions meant to achieve those goals. These discrepancies are often called biases, and the informal ways of thinking that lead to them are called heuristics. Evidence of biases is useful because we can often find ways of teaching people better ways of thinking, better heuristics, or we can learn when we need to work around the biases by using more formal methods of analysis. In these ways, the discovery of human error leads to ways to improve the human condition.

In this chapter, I shall apply this comparative approach to the study of equity judgments. Of course, even the earliest studies of equity judgments were implicitly concerned with criticizing and improving them. However, by making the interest in criticism more explicit than previous writers, I am forced also to be more explicit about the normative theory to which the judgments are compared. The normative theory I shall defend is utilitarianism, the view that the best decision is the one that maximizes expected utility over all who are affected. I take utility to be the extent to which goals are achieved in fact. Utility in this sense need not be the same as utility as expressed in decisions or judgments, which usually involve implicit predictions of utility in my sense (Kahneman & Snell, 1990).

Type
Chapter
Information
Psychological Perspectives on Justice
Theory and Applications
, pp. 109 - 137
Publisher: Cambridge University Press
Print publication year: 1993

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×