Chapter 1 introduces the problems to which this book responds and proposes alternative pathways for understanding the archaeology of the Roman Empire. It shows how particular colonial ways-of-knowing continue to shape the stories told of North Africa’s people and their traditions of worship under the Roman Empire, setting these within the binary of “Romanization” or “resistance.” While approaches to the archaeology of other parts of the Roman Empire have begun to embrace New Materialism as a way of moving beyond “Romanization,” this chapter argues that semiotic approaches offer a more productive means of engaging with and explaining the material dimensions of imperial hegemony.