Building from the importance of awe, wonder, and care as points of entry that foster humans’ emotional bonds with animals and lead to internal tensions around the moral and relational implications of that connectedness, Chapter 9 explores related processes from an internal psychological perspective. We introduce the idea that, in ways other cultural venues cannot, zoos help individuals understand more about who they are, suggesting that personal identification with animals and conservation goals can predispose people to act. We look specifically at place identity, environmental identity, religious identity, and how identity work might lead zoogoers further toward an integrated ethics of compassion that features feeling for and with other beings.