Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword
- Preface
- 1 Background and conceptual framework
- 2 Key academic programs and academic value-creation
- 3 The critical role of R&D
- 4 Marketing strategy
- 5 Institutional learning
- 6 Human resources strategy
- 7 The learning partner perspective
- 8 Business school leadership issues
- 9 Conclusion: So, what are the key success factors?
- Appendix I
- Appendix II: core references
- Index
3 - The critical role of R&D
Published online by Cambridge University Press: 22 September 2009
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword
- Preface
- 1 Background and conceptual framework
- 2 Key academic programs and academic value-creation
- 3 The critical role of R&D
- 4 Marketing strategy
- 5 Institutional learning
- 6 Human resources strategy
- 7 The learning partner perspective
- 8 Business school leadership issues
- 9 Conclusion: So, what are the key success factors?
- Appendix I
- Appendix II: core references
- Index
Summary
The world is cross functional. In the pharmaceutical industry – and I am sure this applies to many other industries as well – different disciplines have to work together to create a product that prevents or cures a disease or improves quality of life. In our programs – mostly customized programs – we expect the faculty to work together the same way we expect our scientists to work across disciplinary boundaries. Scientific thinking must lead to application for it to have any value, in companies as well as in business schools.
Jürgen Brokatzky-Geiger,
Head of Human Resources and
Member of the Executive Committee, Novartis
For us, academic research in itself is not that important. Much more germane is what can be applied to real life situations. It is like the technology of a car: When you drive a car, you want the instruments to be correct and you want certain comfort features. You don't really care about the research that went into it. What you care about is the userfriendliness and relevance of the output.
Nick Shreiber
KEY POINTS
Strong, practitioner-oriented research is the basis of all meaningful academic value-creation. This thought leadership must find its way into a business school's programs – fast!
- Type
- Chapter
- Information
- Thought Leadership Meets BusinessHow business schools can become more successful, pp. 68 - 89Publisher: Cambridge University PressPrint publication year: 2008