Unlike the mobile games played in Brazil discussed in Chapter Three, whose publishers and developers mostly hail from the global North, a growing number of nations in Southeast Asia are home to local game studios and independent developers. As Taiwanese, Hong Kong based media scholar Peichi Chung writes of such smaller game companies in her analysis of Singaporean and South Korean game industries, ‘In creative industries, government, small media firms and creative talent become emerging actors in the new media production system’ (60). To what degree do these developers incorporate their own cultures and values into their productions? Do they primarily make these games for their own countrypersons, or are they intended to be globalized products for global players? And how does the so-called ‘Asian Tiger’ style economics prevalent in much of Southeast Asia, with an emphasis on export industries and educational infrastructure, impact such game production? While embarking on a tour of Southeast Asian game studios, this chapter will shed light on contextual and regional differences between Southeast Asian nations in game development, from Thai studios that mostly do outsourcing and conversions for Northern game developers, to the surprising quantity of game studios located in Indonesia's smaller cities, producing original, casual games in the nation's official Bahasa language.