Social norms are strongly associated with pro-environmental behaviors, but the evolution and dynamic effects of norms are less well understood. This article builds on the distinction of norms being descriptive, characterizing what people actually do, or injunctive, characterizing what people should do. It identifies four categories of norms with the further distinction of whether the norms arise from the personal beliefs and actions or from the behaviors and judgments of others. The analysis uses five years of longitudinal US data that track household recycling and controls for household characteristics as well as differences in state recycling laws. The results extend previous research by showing that personal norms exhibit cascading dynamics in which norms encourage later changes in recycling, while recycling encourages later changes in personal norms. This mutual reinforcement implies that societal actions encouraging change in either personal norms or recycling will support growth in the other. Recognizing this interdependence can assist in the effective utilization of social norms as a behavioral policy instrument.

The most effective behavioral policies are often also the most contentious. Psychologically informed interventions that promote non-deliberative behaviors (‘nudges’) are often more effective than ‘traditional’ policies (like informational and educational campaigns) that target more deliberative processes. Yet, precisely because of their deliberative nature, people are often said to prefer the latter over the former. In contrast, we provide evidence that people's preferences regarding nudges are malleable and influenced by the method of evaluation – whether the policy alternatives are evaluated separately or jointly. We show that while people exhibit a strong preference for more traditional public policies in joint evaluation, this preference is significantly attenuated in separate evaluation. We find that people perceive nudges as less paternalistic when judged on their own merits, that they are more likely to endorse nudges in separate than in joint evaluation, and that, provided with relative effectiveness information, people are willing to endorse nudges even in joint evaluation. We discuss the implications of these findings for researchers, policy-makers, and the general public.

While it is broadly accepted that individuals are boundedly rational, the meaning of these boundaries and what to do about them has generated a debate between two different views: one that defends nudging as the best possible way to improve the outcome of people's decision and one that criticizes their use. This debate occurs at an instrumental level, conceiving decisions under a goal-oriented perspective. I propose that adding the role of values (axiological rationality) to the discussion can shed new light, not only on this debate, but also on nudges themselves, clarifying and enriching some arguments in the discussion about autonomy and efficiency. This approach will not only be more comprehensive, but it will also increase the effectiveness of nudges by tackling the different components of our rationality. Nudges should not only be goal-oriented; they should also be educational. Non-educational nudges should be used in conjunction with educational interventions. I will illustrate my position with two examples: vaccination policies and nudges in the use of seatbelts.

In this article, we lay out the basic case for wellbeing as the goal of government. We briefly review the history of this idea, which goes back to the ancient Greeks and was the acknowledged ideal of the Enlightenment. We then discuss possible measures on which a wellbeing orientation could be based, emphasizing the importance of acknowledging the political agency of citizens and thus their own evaluations of their lives. We then turn to practicalities and consequences: how would one actually set up wellbeing-oriented decision-making and what difference should we expect from current practice? We end by discussing the current barriers to the adoption of wellbeing as the goal of government, both in terms of what we need to know more about and where the ideological barriers lie.

We report two studies investigating whether, and if so how, different low-cost interventions affect voter registration rates. Low-cost message-based interventions are increasingly used to promote target behaviours. While growing evidence shows that such ‘nudges’ often significantly impact behaviour, understanding of why interventions work or fail in particular contexts remains underdeveloped. In a natural field experiment conducted before the 2015 UK general election, we varied messages on a postcard sent by Oxford City Council to unregistered students encouraging them to join the electoral register. Our primary finding from the field study is that just one of our interventions – a reminder that people failing to register may be fined – has a significant positive impact. Offering small monetary rewards to register instead has a negative but insignificant effect. In a second study, using an online experiment we identify a particular mechanism explaining the influence of this intervention. Specifically, we show that our interventions have divergent effects on perceptions of the normative appropriateness of registering: emphasising that failing to register is punishable by law strengthened the perception that one ought to register, while offering monetary inducements for registering weakened the perception that doing so is an action already expected within society.

Professor Sunstein (2017) discusses the possible causes for and policy implications of the failure of nudges, with special attention to defaults. Though he focuses on nudges that fail when they should succeed, Sunstein recognizes that some failures reveal that a nudge should not have been attempted to begin with. ‘Nudges that fail’, however, does not consider fully the relationship between the outcomes of nudging and their likely welfare effects, most notably neglecting the troubling case of nudges that succeed when they should fail. Hence, after clarifying the boundaries of legitimate nudging within a libertarian-paternalistic approach and noting the fourfold relationship between the efficacy of nudging and its normative desirability, this article evaluates more fully the case of failed nudges and examines the hitherto unaddressed problem of successful yet undesirable nudges. This analysis shows that the failure of nudging bears only limited diagnostic value, while the success of a nudge is even less indicative of its normative status. The article concludes with recommendations for policy-makers who wish to employ nudges that are not only efficacious, but also likely to advance the subjective well-being of the individuals they target.

The success of choice architecture, including its adoption in government policy and practice, has prompted questions of whether choice architecture design decisions are sufficiently transparent and publicly acceptable. We examined whether disclosing to decision-makers that a particular choice architecture is in place reduces its effectiveness and whether an understanding of the effectiveness of choice architecture design decisions increases their acceptability. We find that disclosure of the design decision does not reduce its effectiveness and that individuals perceive the effectiveness of specific designs to be higher for others than for themselves. Perceived effectiveness for self increases when individuals have actually experienced the effect of a design decision rather than having it simply described to them. Perceived effectiveness for oneself and others increases the acceptability of the designs. We also find that the intentions of the source matter more than who the source actually is. Important for policy-makers, then, is that disclosure of design decisions does not reduce their effectiveness, and their acceptability depends on their perceived effectiveness and the inferred motivations of the design architect.

The Happiness Movement is moving from research to action; this contribution discusses some public policy issues that emerge in this process. The paper also states that the Happiness Movement proposes a new notion of development and a new narrative of social progress. The contribution argues that wellbeing is a goal of governments, but also, fundamentally, a goal of societies.

We argue that the diverse components of a choice architecture can be classified into two main dimensions – Message and Environment – and that the distinction between them is useful in order to better understand how nudges work. In the first part of this paper, we define what we mean by nudge, explain what Message and Environment are, argue that the distinction between them is conceptually robust and show that it is also orthogonal to other distinctions advanced in the nudge literature. In the second part, we review some common types of nudges and show they target either Message or Environment or both dimensions of the choice architecture. We then apply the Message–Environment framework to discuss some features of Amazon's website and, finally, we indicate how the proposed framework could help a choice architect to design a new choice architecture.

We conducted two Facebook experiments (the first one during July 21–25, 2016, and the second during April 22–25, 2018) to determine what type of message related to injunctive norms is more effective in getting Hispanic women interested in learning about financial planning for retirement. We also explore how social media tools could be used in future interventions to promote retirement saving among Hispanic women. In both experiments, we found that a message centered on peer influence may be more successful than a message centered on familism in getting Hispanic women interested in learning more about financial planning for retirement. When we disaggregate our data by age and state, we find that click-through rates were higher among Hispanic women between 45 and 55 years old, and the largest numbers of impressions were among Hispanic women in California and Texas. When we disaggregate our data by device, we find that most study participants were reached through an Android smartphone.

The paper by Frijters, Clark, Krekel and Layard makes a strong historical case for treating happiness as a primary measure of human welfare. They argue that it is now time to revamp the science of policy-making to re-establish this central tradition, building on recent progress in measuring and understanding subjective wellbeing. I agree with them. There are three key questions raised in or by their presentation that need further evidence. I shall try to address these in turn. The questions relate to how to measure happiness, how to measure and deal with inequality and how to take due account of the social context of wellbeing, including the need to achieve consistency between individual and societal happiness.

The paper by Paul Frijters, Andrew E. Clark, Christian Krekel and Richard Layard is a timely attempt to move subjective wellbeing (SWB) to the center of policy attention. I am essentially making three points. First of all, for this enterprise to be successful, one needs to have very solid evidence on what improves SWB and what does not. If policies are proposed that turn out not to improve SWB (or do so far less than expected), then the enterprise of making SWB the centerpiece of policy may be discredited before it has begun in earnest. As an example of this concern, my second point is that raising the incomes of all may have very disappointing effects on measured SWB. My third point is that at the current state of knowledge, the most fertile ground for learning about what works is to exploit international comparisons of policies and how these affect a nation's SWB.

In recent years, there has been a great deal of discussion of the welfare effects of digital goods, including social media. A national survey, designed to monetize the benefits of a variety of social media platforms (including Facebook, Twitter, YouTube and Instagram), found a massive disparity between willingness to pay (WTP) and willingness to accept (WTA). The sheer magnitude of this disparity reflects a ‘superendowment effect’. Social media may be Wasting Time Goods – goods on which people spend time, but for which they are not, on reflection, willing to pay much (if anything). It is also possible that in the context of the WTP question, people are giving protest answers, signaling their intense opposition to being asked to pay for something that they had formerly enjoyed for free. Their answers may be expressive, rather than reflective of actual welfare effects. At the same time, the WTA measure may also be expressive, a different form of protest, telling us little about the actual effects of social media on people's lives and experiences. It may greatly overstate those effects. In this context, there may well be a sharp disparity between conventional economic measures and actual effects on experienced well-being.

Thaler and Sunstein advocate ‘libertarian paternalism’. A libertarian paternalist changes the conditions under which people act so that their cognitive biases lead them to choose what is best for themselves. Although libertarian paternalism manipulates people, Thaler and Sunstein say that it respects their autonomy by preserving the possibility of choice. Conly argues that libertarian paternalism does not go far enough, since there is no compelling reason why we should allow people the opportunity to choose to bring disaster upon themselves if sometimes they will make the wrong decision. She defends ‘coercive paternalism’. The present paper argues that errors in reasoning are not due only to cognitive biases. People also make errors because they have an insufficient level of general intelligence. Intelligence is distributed on a continuum. Those who fall on higher levels of the continuum have greater abilities, in certain contexts, to reason about both their own and others’ interests. Coercive paternalism may sometimes be appropriate to prevent less intelligent people from engaging in self-destructive behavior due to errors of reasoning.

We join the call for governments to routinely collect survey-based measures of self-reported wellbeing and for researchers to study them. We list a number of challenges that have to be overcome in order for these measures to eventually achieve a status that is competitive with traditional economic indicators. We discuss in more detail one of the challenges, comprehensiveness: single-question wellbeing measures do not seem to fully capture what people care about. We briefly review the existing evidence, suggesting that survey respondents, when asked to make real or hypothetical trade-offs, would not always choose to maximize their predicted response to single-question wellbeing measures. The deviations appear systematic, and they persist under conditions where alternative explanations are less plausible. We also review an approach for combining single-question measures into a more comprehensive wellbeing index – an approach that itself is not free of ongoing theoretical and implementational challenges, but that we view as a promising direction.

Nudging is considered a promising approach for behavioural change. At the same time, nudging has raised ethical concerns, specifically in relation to the impact of nudges on autonomous choice. A complexity is that in this debate authors may appeal to different understandings or dimensions of autonomy. Clarifying the different conceptualisations of autonomy in ethical debates around nudging would help to advance our understanding of the ethics of nudging. A literature review of these considerations was conducted in order to identify and differentiate between the conceptualisations of autonomy. In 33 articles on the ethics of nudging, we identified 280 autonomy considerations, which we labelled with 790 unique autonomy codes and grouped under 61 unique super-codes. Finally, we formulated three general conceptualisations of autonomy. Freedom of choice refers to the availability of options and the environment in which individuals have to make choices. Agency involves an individual's capacity to deliberate and determine what to choose. Self-constitution relates to someone's identity and self-chosen goals. In the debate about the ethics of nudging, authors refer to different senses of autonomy. Clarifying these conceptualisations contributes to a better understanding of how nudges can undermine or, on the other hand, strengthen autonomy.

This article comments on the role of empirical subjective wellbeing research in public policy within a constitutional, procedural perspective of government and state. It rejects the idea that, based on the promises of the measurement, we should adopt a new policy perspective that is oriented toward a decision rule maximizing some aggregate measure of subjective wellbeing. This social engineering perspective, implicit in much reasoning about wellbeing policy, neglects: (1) important motivation problems on the part of government actors, such as incentives to manipulate indicators, but also on the part of citizens to truthfully report their wellbeing; and (2) procedural utility as a source of wellbeing. Instead, wellbeing research should be oriented toward gaining insights that improve the diagnoses of societal problems and help us to evaluate alternative institutional arrangements in order to address them, both as inputs into the democratic process.