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10 - Fashion Beyond Clothing

Early Modern Visual Culture of Eurasian Dress

from Part II - Early Modern Global Entanglements

Published online by Cambridge University Press:  04 August 2023

Christopher Breward
Affiliation:
National Museums of Scotland
Beverly Lemire
Affiliation:
University of Alberta
Giorgio Riello
Affiliation:
European University Institute, Florence
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Summary

The ‘visuality’ of fashion conjures up thoughts of directional garments, spectacular catwalks, and the fashion image. The term ‘visuality’ was coined by Thomas Carlyle in the 1830s to capture his conservative view of British imperial history as a series of ‘vivid pictures’ exceeding archival facts. It took on a very different resonance within late twentieth-century post-modernism when it came to mean ways of seeing, ‘sight as a social fact’, and the ‘politics of representation in transnational and transcultural form’.1 Fashion studies has been dominated by this discursive mode of analysing the fashion image via the insistence of Roland Barthes and Jean Baudrillard on ‘written fashion’ within twentieth-century media: printed page, photograph, simulation, and copy. This approach tends to obscure the different work and connotation of fashion before modernism, although early modern prints and drawings of dress often resorted to words to convey the colours, textures, and materialities of dress.

Type
Chapter
Information
The Cambridge Global History of Fashion
From Antiquity to the Nineteenth Century
, pp. 314 - 362
Publisher: Cambridge University Press
Print publication year: 2023

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