In the introductory chapter it was noted that fundraisers are not like a light bulb ‘which performs one unambiguous task … at the flick of a switch’. Panas elaborated:

The complexity and subtlety of the fundraising role has been the subject of this book, which has sought to highlight the ‘magnificent alchemy’ involved in the art and science of fundraising. In this concluding chapter, I argue that we have recently witnessed the emergence of the ‘New Fundraisers’ who organise generosity in contemporary society. These ‘New Fundraisers’ exist in a necessarily complementary relationship to the already identified ‘New Philanthropists’ (see, for example, Handy, 2006). These two groups are shown to share many similar traits and attitudes, including shared passion for the cause and convictions about its importance; a desire for impact; and a joy in asking and giving. These similarities enable them to build mutually beneficial relationships that can achieve transformational results, despite a general lack of public affirmation in the UK for either givers or askers.

The new fundraisers

In recent years there has been extensive claims-making that a new type of donor has emerged. The ‘New Philanthropist’ has been the subject of many discussions and debates, newspaper articles and academic studies. One book dedicated to describing and profiling New Philanthropists, describes them as follows: