Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-5wvtr Total loading time: 0 Render date: 2024-07-19T21:22:29.288Z Has data issue: false hasContentIssue false

3 - Commercial propaganda and the concept of national projection

Published online by Cambridge University Press:  01 October 2009

Get access

Summary

If, on the return of peace in 1918, the British government proved reluctant to embark upon a programme of national propaganda overseas, it was, paradoxically, more prepared to undertake official propaganda at home. During the post-war period of social and economic dislocation, with its widespread strikes and disillusionment, it appeared to many officials and politicians that there existed a very real danger of insurrection and possibly even of revolution. Accordingly, during the 1919 railway strike, the Cabinet was prepared to authorise the use of posters, leaflets and press advertisements in an attempt to explain and clarify the government's position. As the number of strikes continued to increase, the Cabinet agreed, in April 1921, that it was of the utmost importance to take greater steps ‘to deal with the Government propaganda on a more elaborate scale than was at present in force’ to ensure that the public was being ‘correctly informed’ with regard to the main political issues. The Conservative Party was quick to learn the lessons of this experience, and by the mid 1920s it began experimenting with a small fleet of cinema vans which toured the country showing political films and cartoons. The Times noted in 1926: ‘The Conservative Party are now making use of the cinematograph regularly in propaganda work. Political propaganda seems to be the thin edge of the wedge, the other end of which may be national propaganda.’ And so it proved. In January 1935, Ramsay MacDonald's National Government established the National Publicity Bureau, which has been said to have ‘carried through the first modern, large-scale propaganda campaign on a national basis in the history of British politics’.

Type
Chapter
Information
The Projection of Britain
British Overseas Publicity and Propaganda 1919–1939
, pp. 83 - 124
Publisher: Cambridge University Press
Print publication year: 1981

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×