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6 - Dealing with differences

Ray Fells
Affiliation:
University of Western Australia, Perth
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Summary

The previous three chapters considered the issue and process aspects of reaching agreement. Chapter 3 outlined the issue strategies available to negotiators at any point in time – they can contend, concede, compromise in a creative or clear-cut way or they can walk away from the negotiations. Being strategic in negotiation involves analysis before action. Chapter 4 suggested that the process, irrespective of the preferred issue strategy, is going to involve the parties in at least two key tasks: differentiation and exchange, and hopefully a third: exploration. When negotiators focus on each of these tasks for a period of time, they become a phase in the negotiation en route to agreement. Negotiators tend to work to a script or imagery of how a negotiation unfolds and Chapter 5 showed one such imagery – the Nullarbor Model – as an example. The purpose of this and the next two chapters is to fill in the details using the issue, process, action and outcome framework presented at the end of Chapter 4. All three are ‘how to’ chapters.

Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement though exploring options and exchanging offers. The negotiators are likely to focus on the task of sorting out their real differences and why they need to be settled towards the beginning of the negotiation. The essence of this task is shown in Figure 6.1.

Type
Chapter
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Effective Negotiation
From Research to Results
, pp. 89 - 103
Publisher: Cambridge University Press
Print publication year: 2009

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  • Dealing with differences
  • Ray Fells, University of Western Australia, Perth
  • Book: Effective Negotiation
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511841491.006
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  • Dealing with differences
  • Ray Fells, University of Western Australia, Perth
  • Book: Effective Negotiation
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511841491.006
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Dealing with differences
  • Ray Fells, University of Western Australia, Perth
  • Book: Effective Negotiation
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511841491.006
Available formats
×