This chapter illuminates the diverse, emergent views of reading, writing, and the literary that unfolded in Cuban journalism, a key player in nineteenth-century print culture. Drawing on both ephemeral and longer-lived newspapers and magazines, the chapter unpacks questions of normative practices, cultural tastes, linguistic correction, and the tensions among the informational, didactic, and entertainment functions of the printed word and with the literary-artistic value implicit in the notions of the “highbrow,” all of which were raised by the democratization of print culture’s outreach to anybody who could read or find someone to read to them. An analysis of the shifting meanings of the words periodismo [journalism] and lo literario [the literary] anchors these questions, in a chapter that also contextualizes journalism’s rise within pressing social issues and questions about access to literary culture by focusing further on journalism’s role as a forum for writing by free men and women of color, by a few enslaved individuals, and by white women.