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17 - My Train Ride to Social Psychology

Published online by Cambridge University Press:  29 September 2022

Saul Kassin
Affiliation:
John Jay College of Criminal Justice, City University of New York
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Summary

The train rocked back and forth as it carried me on my journey to school. I was riding a New York City subway, making my way to class at the City College of New York. I was dimly aware of the D-train stopping and starting again on a trip that I had made hundreds of times before. This time, however, I found myself not at CCNY but in midtown Manhattan, well past the college. The culprit: an article in a social psychology journal on cognitive dissonance. The authors tried to persuade me that people who expend a high degree of unpleasant effort to join a fictitious club actually like that club better than people who do not expend effort. Although the prediction seemed altogether impossible, it fit so nicely with the theory that generated it. How fascinating, how exciting, how relevant! And so, a boy from the Bronx jettisoned his would-be career as a mathematics major and became a social psychologist – or at least a social psychology wannabe.

Type
Chapter
Information
Pillars of Social Psychology
Stories and Retrospectives
, pp. 142 - 150
Publisher: Cambridge University Press
Print publication year: 2022

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References

Suggested Reading

Cooper, J., & Fazio, R. H. (1984). A new look at dissonance theory. Advances in Experimental Social Psychology, l7, 229245.CrossRefGoogle Scholar
Cooper, J., & Hogg, M. A. (2007). Feeling the anguish of others: A theory of vicarious dissonance. Advances in Experimental Social Psychology, 39, 359403.CrossRefGoogle Scholar
Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203210.CrossRefGoogle ScholarPubMed
Jones, E. E., & Davis, K. E. (1965). From acts to dispositions: The attribution process in person perception. Advances in Experimental Psychology, 2, 219266.CrossRefGoogle Scholar
Linder, D. E., Cooper, J., & Jones, E. E. (1967). Decision freedom as a determinant of the role of incentive magnitude in attitude change. Journal of Personality and Social Psychology, 6(3), 245254.CrossRefGoogle Scholar
Rosenberg, M. J. (1965). When dissonance fails: On eliminating evaluation apprehension from attitude measurement. Journal of Personality and Social Psychology, 1(1), 2842.CrossRefGoogle ScholarPubMed
Stone, J., & Cooper, J. (2001). A self-standards model of cognitive dissonance. Journal of Experimental Social Psychology, 37, 228243.CrossRefGoogle Scholar
Zanna, M. P., & Cooper, J. (1974). Dissonance and the pill: An attribution approach to studying the arousal properties of dissonance. Journal of Personality and Social Psychology, 29(5), 703709.CrossRefGoogle ScholarPubMed

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