In South Korea, government regulations constrain the resources of higher (tertiary) education, especially non-STEM (science, technology, engineering, and mathematics) departments. Resource constraints, in turn, reinforce a culturally Confucian hierarchy that restricts the participation of lower-rank members (e.g., high school and undergraduate students). This more-regulated, formal-education sector does not reflect the increasingly diverse cultural preferences (e.g., utilitarian and expressive) of Korean students. Many students, acting as consumers, exit to alternative sectors, including formal-educational institutions abroad and informal, private supplemental education at home, which offer more student research opportunities. This article develops and illustrates three theoretical propositions with relevant literature and secondary data as well as participant observations and interviews with Korea-based students. Arguably, our propositions and findings are relevant to other countries with gaps between formal education and consumer preferences and with consumer exit options.